Dr. Holger Alt

Dr. Holger Alt

Magister Legum Europae (M.L.E.)
Adjunct Professor for Fashion Design Law at AMD (Academy for Fashion Design), Berlin

Partner in our Berlin office

Oranienstraße 164
10969 Berlin

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Dr. Holger Alt

Magister Legum Europae (M.L.E.)
Adjunct Professor for Fashion Design Law at AMD (Academy for Fashion Design), Berlin

Partner in our Berlin office

Oranienstraße 164
10969 Berlin

Linkedin

PRACTICE AREAS

Trademark and design law
Design and copyright law
License and distribution law
Research and development contracts
Advertising law
Competition law

EXPERTISE

Holger Alt’s work focuses on the defence and enforcement of intellectual property rights (trademarks, company names, design rights). He manages a large number of international trademark portfolios from various industries and advises his clients on the development of national and international trademark strategies as well as cross-border disputes. Holger Alt has many years of experience in the development of contractual licensing and distribution models. He also advises companies on unfair competition law disputes and advertising law issues. His clients include global players (producers, suppliers and retailers) in consumer electronics, the pharmaceutical and biotech industries, as well as the fashion and design sector. He also represents medium-sized companies and a large number of start-ups.

Languages: German and English

RECOGNITIONS

  • Handelsblatt/Best Lawyers 2021-2024: Listed among “Germany’s best lawyers” in the fields of intellectual property and advertising law
  • Legal 500 Germany 2018-2019: Highly recommended

QUALIFICATIONS

  • Legal studies at the University of Hanover (Germany), University of Copenhagen and Copenhagen Business School (Denmark)
  • Admitted to the German bar in 2005
  • Specialized Intellectual Property Lawyer since 2010
  • Adjunct Professor for Fashion Design Law at AMD (Academy for Fashion Design), Berlin
  • Lecturer at the German Lawyers Academy (DAA)
  • Coach at Berlin-based higher education program “Science and Startups”

AFFILIATIONS

  • Member of the German Association for the Protection of Intellectual Property (GRUR)
  • Member of the Licensing Executives Society (LES)

PUBLICATIONS

  • Co-author of the Beck commentary “Fezer – Trademark Law” (since the 5th edition 2023);
  • Article on: ‘Fremdsprachige Wörter als Marken – was ist in Deutschland schutzfähig, was nicht?’, Der IP-Rechts-Berater (IPRB) 2021, 239-243;
  • Co-author of BeckOK Designrecht (since 2019);
  • Protection against imitations in co-operation with customs authorities (“Nachahmungsschutz mit Hilfe der Zollbehörden“), in German IP law magazine Der IP-Rechts-Berater (IPRB) 2016, 229 ff;
  • “The Rules on Recovering Costs” in Germany, article in Managing Intellectual Property, March 2015;
  • Discussion of legal status of fictitious brands (“Duff Beer”) made familiar by television (“Keine Sonderbehandlung für aus dem TV bekannte (fiktive) Marken”) in German IP law magazine Der IP-Rechts-Berater (IPRB), 2013, 199;
  • Co-author of “Chapter 15.04 – Trademarks”, in Campbell/Ruester, Business Transactions in Germany, Newark, San Francisco, 2013;
  • Discussion of the applicability of the general tobacco advertising ban on image advertising (“Gilt das allgemeine Tabakwerbeverbot auch für Imagewerbung?”), in German IP law magazine Der IP-Rechts-Berater (IPRB), 2011, 170;
  • Annotation on decision by European Court of First Instance (CFI) (T-336/08) from Dec. 17, 2010 on implementation of trademark rights (“Wer kennt den Schokohasen? – Verkehrsdurchsetzung einer dreidimensionalen Gemeinschaftsmarke”) in German IP law magazine Der IP-Rechts-Berater (IPRB), 2011, 99;
  • Co-author of “Locarno Agreement – International Classification for Industrial Design (Locarno Classification)” on world intellectual property rights and remedies, CILS, 2008;
  • Discussion of legal safeguards against abuse of intellectual property rights (“Alles im grünen Bereich?” – Schutz des Geistigen Eigentums vor unerlaubter Ausbeutung”) in Azur special issue, 2008;
  • Discussion of consumer protection and its effects on discounts and giveaways (“Rabatte und Zugaben – Eine Neubewertung unter dem Gesichtspunkt eines adäquaten Verbraucherschutzes”), 2005;
  • Discussion of legal measures provided under English and German civil procedure law for protecting merchandise against product piracy (“Effektiver Schutz von Merchandisingobjekten vor Produktpiraterie im englischen und deutschen Zivilprozess”), 2000.

NEWS